The Worst Cars Ever
By David Menzies
It was just over half a century ago when the Edsel – a car now synonymous with “failure,” “lemon” and “bomb” – rolled off the assembly line. Ford had invested a fortune to launch its upmarket Edsel division in 1957. Yet, despite great expectations and a plethora of pre-launch buzz, the Edsel tanked.
What went wrong?
For starters, when the Edsel was conceived in the early ’50s, the U.S. economy was humming along on all cylinders. By the time the ’58 Edsel debuted on Sept. 4, 1957, the economy was mired in recession, and consumers had little appetite for big, costly cars.
Even in a booming economy, the Edsel likely would’ve flopped given that it was such a design disaster. Many couldn’t get past the Edsel’s garish front end: Some likened the grille to a horse collar; others said the grille looked like – ahem – a certain part of the female anatomy.
The third strike: poor build quality.
The result: The Edsel was a $350-or-so million fiasco, and Ford axed the division in 1960.
But there’s been no shortage of other vehicular bombs over the decades. Here’s a rundown of some of the notable lemons and losers, misfits and misfires – the sort of vehicles that make one ask, “What were they thinking?”
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AMC Gremlin (1970-79)
Why an automaker would choose to name a car after a mischievous creature with a penchant for gumming up mechanical devices is baffling. And as if to mock fate, AMC premiered the Gremlin on April Fools’ Day in 1970. While they say you can’t judge a book by its cover, the adage doesn’t apply here. This AMC abomination looked hideous from every angle. Worse, it was appallingly built. Various gimmicks didn’t save the car, either. The Gremlin X, for example, could be ordered with the optional Levi’s denim interior. We’re not making this up.
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Ford Pinto (1971-80)
A PR disaster for the ages, the infamous Pinto had a tendency to explode when hit from behind, thanks to the pipe leading from the fuel filler to the tank rupturing on impact. While this engineering failure was bad enough, more appalling was the fact that Ford knew about the glitch in advance but didn’t want to recall the Pinto. The fuel filler problem would’ve cost Ford $11 per car to fix. The result: People died in faulty Pintos, and Ford was hammered with multimillion-dollar lawsuits.
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DE LOREAN DMC 12 (1981-82)
John DeLorean was a catalyst behind the performance car boom in the 1960s (GTO, Firebird) when he was with Pontiac. So it’s nothing short of mind-boggling that his DMC 12 was such an “all show, no go” kind of car. Yes, the stainless steel coupe turned heads when it debuted. But a heavy Renault V6 engine was an underwhelming power plant, and build quality was dreadful (those famous gull-wing doors sometimes wouldn’t open, trapping occupants inside.) The DMC 12 would later be featured as a time machine in the “Back to the Future” movies. Such a shame John De Lorean couldn’t obtain a “flux capacitor” in real life so he, too, could go back in time and prevent the DMC 12 from being built.
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RENAULT FUEGO (1980-92)
Renault no longer sells cars in the North American market; the Fuego is one reason. The Fuego was unreliable and used antiquated technology. Even the name was unfortunate: “Fuego” is Spanish for fire, and this French coupe had an alarming habit of bursting into flames because of dodgy electrical wiring.
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CADILLAC CIMARRON (1982-88)
A word comes to mind when one gazes upon the Cimarron. That word is “brandalism.” This is when the custodians of a brand – in this case, the people heading up GM’s Cadillac division in the early ’80s – were so incompetent they ended up essentially vandalizing their iconic luxury brand. The Cimarron was given the green light when GM noticed that small luxury cars made by the likes of Mercedes and BMW were gobbling up increased market share. GM could have attempted to make a good, small luxury car to compete with the Germans. Instead, the General chose to tart up a Chevrolet Cavalier with leather seats, marking up the base price by thousands in the process. Bottom line: It’s a minor miracle the Cadillac nameplate didn’t perish along with the Cimarron.
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SUZUKI X90 (1996-98)
Talk about a vehicle suffering from an identity crisis. Was the X90 a 4x4 that could tackle the Jeep Jamboree? Or was it a sports coupe? Turns out it was neither, even though Suzuki billed the X90 as “the world’s first two-seater sports car off-roader.” The car’s exterior design was also baffling: The front and rear ends were virtually identical, prompting some observers to quip that it was hard to tell if the X90 was coming or going.
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PONTIAC AZTEK (2001-05)
Next time you’re behind a Pontiac Aztek, gaze upon its rear end. You might just notice the Aztek’s posterior is virtually identical to the backside of a garbage truck. How the Aztek – which embodies an incomprehensive mishmash of curves and odd angles – ever went into production will remain a mystery for the ages. Still, to this day, stand-up comedians are grateful GM had the chutzpah to hatch such an ugly duckling.
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David Menzies is a freelance writer living in Toronto.
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